Discount vs. Traditional Brokerages
For decades, investors had little choice but to work with traditional brokerages These firms, like Merrill Lynch or Edward Jones, that charged high commissions, emphasized personal relationships, and offered full-service financial planning. Today, discount brokerages like Fidelity, Schwab, and Vanguard dominate, reshaping how individuals invest. Costs Traditional: High commissions on trades, annual account fees, and sales loads on funds. A personal advisor often bundled with the account — but the cost came out of your returns. ...